Lead Product Designer
Forma Studio · Remote
Bringing strategy, design and engineering into the same conversation. Leading a small team to make complex tools feel effortless.
I turn complex problems
into simple, human experiences.
Curiosity is the starting point.
Craft is how I get there.
I’m Alex, a designer who codes and a developer who cares about the details. Over the last eight years, I’ve helped small teams turn ambitious ideas into digital products people actually enjoy using.
Every chapter taught me a different way to see the same problem.
Bringing strategy, design and engineering into the same conversation. Leading a small team to make complex tools feel effortless.
Built thoughtful digital experiences for people navigating big decisions. From the first research interview to the last pixel in production.
Where the obsession with the details began. Turning static concepts into living, breathing websites through code and a little experimentation.
Product design · Design system · Frontend
Art direction · Ecommerce · Creative development
Research · Product strategy
Information architecture · Workshops
Figma · Design systems
Interaction design · Prototyping
HTML & CSS · JavaScript · React
Creative coding · Accessible interfaces
BA, Visual Communication Design
Academy of Fine Arts and Design · 2014–2018
Have an interesting challenge?
I’d love to hear about it.